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The Ford Family
A Dealership You Can Trust
The automotive professionals at Bird Kultgen Ford have proudly served the Waco, Texas, region for nine decades, bringing the Ford Tough mindset to generations of drivers in Waco, Killeen, Gatesville, McGregor, and other parts of north-central Texas.
Bird Kultgen Ford
As a family-owned Ford dealership in Waco that has been serving the local community since 1936, we're proud of how we've grown and changed over the years, nurturing relationships with our customers and community under the vision of the Kultgen family. One thing hasn't changed, and nor will it ever: our commitment to honesty, transparency, fairness, and high-quality service.
Keep reading to discover more about the exceptional vehicles, top-notch customer service, and comprehensive automotive solutions offered by Bird Kultgen Ford.
Quality Service
Let our technicians protect your investment with high-quality repair and maintenance services. Our highly trained team knows Ford vehicles inside and out. Schedule Ford service in Waco with confidence thanks to our skilled certified Ford repair technicians. They utilize authentic parts and advanced diagnostic equipment to provide services such as oil changes and tire rotations, to comprehensive repairs.
We want to sustain our relationship with our customers and help them keep their cars safely on the road. The team at Bird Kultgen Ford offers everything from routine maintenance to complex repairs. Ford vehicles are intricately designed machines with thousands of parts, and Ford engineers design those parts to work together as a system to produce peak performance.
Benefit from our Quick Lane® and Mobile Service solutions that cater to your busy schedule. Trust us to keep your F-250, Maverick or Ranger running smoothly with professional service.
Part of our repair and maintenance success comes from our commitment to using genuine
Ford parts and accessories
in all our repairs. Vehicles are intricately designed machines with thousands of parts, and Ford engineers design those parts to work together as a system to produce peak performance.
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Ford Explorer
Ready for Every Journey
The 2026 Ford Explorer delivers a refined, comfortable interior designed for families on the move. Its confident, modern exterior makes a strong first impression wherever you go. Whether you're tackling daily commutes or weekend adventures, the Explorer is built to take you there in style and comfort.
Watch to See Why Our Customers Love Us!!
Sales Hours
| Monday | 8:30AM - 6:30PM |
| Tuesday | 8:30AM - 6:30PM |
| Wednesday | 8:30AM - 6:30PM |
| Thursday | 8:30AM - 6:30PM |
| Friday | 8:30AM - 6:30PM |
| Saturday | 9:00AM - 5:00PM |
| Sunday | Closed |
Discover New and Used Ford Vehicles in Waco, Texas
Ford vehicles are popular because of their reputation for being hardworking, long-lasting, and solid investments. Maybe you want something fresh off the line with that new car smell, or maybe a reliable used vehicle makes more sense for your budget. Either way, our dealership at Bird Kultgen Ford in Waco has plenty of options for you to choose from.
We're going to walk you through what's currently available, how to secure financing, and why buying local beats driving to Dallas or Austin.
Benefits of Purchasing From a Local Dealership
We believe that you shouldn't have to drive to far to get a good deal on a Ford car, truck, or SUV. When you choose to shop locally for your new Ford or Pre-Owned vehicles, you get to see, touch, and test-drive them before you buy. That way, there won't be any surprises that might happen when a vehicle shows up on a truck from some distant lot. Whether you want to buy a new Ford F-150 or Super Duty® nearby or shop our Ford Explorer and Mustang models, you'll be in good hands at BK Ford.
As a car dealer in Waco, Texas, we know what works around here. We stock vehicles that handle the heat and welcome a little dirt and dust every now and then. We understand that students at Baylor University want something affordable and reliable, construction workers require trucks that can haul equipment, and families want safe vehicles with room for everyone.
When you shop at BK Ford you're taking the first step in building a lasting relationship with us. In addition to our sales and finance teams who will assist you with your current purchase, our service team will be there for all your service needs. And when you're ready to purchase your next Ford, we'll still be here.
Current Ford Inventory Highlights
Ford's 2025 lineup has something for everyone. The F-150 continues to dominate other pickups, the Escape combines ample space with fuel efficiency, and the Mustang remains an iconic American muscle car. Our expansive new vehicle inventory includes some of Ford's most popular models:
F-150: This best-selling truck comes in different trims with multiple engine options to fulfill your needs.
Escape: This compact crossover SUV is easy to park and won't empty your wallet at the pump.
Explorer: This SUV can seat seven people comfortably and has room for all your stuff.
Bronco: This legendary off-roader is back and ready for you to take the doors off and hit the trails.
Mustang: This classic American muscle car is equipped with either a 5.0-liter V-8 or a more fuel-efficient turbocharged engine.
Ranger: This smaller pickup still gets the job done while being easy to park.
The Bronco's recent return thrilled outdoor enthusiasts who love being able to take the top off and go exploring, and the Mustang's V-8 rumble continues to excite muscle car fans.
Every new Ford comes loaded with cutting-edge technology. The SYNC 4 and SYNC 4A systems seamlessly connect to your phone, and safety features such as automatic braking can help prevent a collision in heavy traffic. Most new models get better gas mileage than you'd expect thanks to the EcoBoost engines that provide power when you need it and sip fuel when you're just cruising around town.
Popular Used Ford Options
Shopping for used cars for sale in Waco offers serious bang for your buck. You can get a Ford that's barely broken in for significantly less than the cost of a new car. Our lineup of previously owned Fords is extensive and available for you to browse online.
Among the used cars for sale in Waco, you'll find the popular F-150, which can run seemingly forever when properly maintained. You can also expect to find plenty of preowned Escapes and Broncos. These practical, yet never boring, SUVs are perfect if you're moving up from a car but don't want something huge. And if you're looking for a fun car without the monthly payment of a new vehicle, a previously owned Mustang fits the bill.
For your extra peace of mind, our Waco, Texas, Ford dealership offers certified preowned vehicles, which undergo a rigorous multipoint inspection and come with extended warranties.
Why Choose Bird Kultgen Ford for Your Ford Purchase
Not all Waco, Texas, Ford dealerships are the same. We set ourselves apart from our competitors by being consistently fair, honest, and affordable. Our team's goals are to make things easy and straightforward for you. To that end, we keep the most popular models in stock year-round, so you won't have to wait months to get your dream Ford — you shouldn't have to settle for a vehicle you don't want.
As one of the most established Ford dealers in Waco, we know what works for drivers in our area. We can tell you which models handle our weather best and let you know which ones our service department sees least often.
Test-Drives and Financing Made Easy
At Bird Kultgen Ford, we believe getting behind the wheel of a new car shouldn't be complicated. If there's a vehicle you want to test-drive, all you need to do is fill out our convenient online form and one of our representatives will reach out to coordinate a good time for you to come in.
When test-driving any car, you should take your time because this is your chance to make sure it's the right fit for you. You'll want to drive it on city streets and get it up to speed on the highway. Pay attention to the seats to make sure they feel comfortable, and you'll also want to ensure that you can easily reach all the controls.
Our finance team works with multiple lenders to get you financing. We also work directly with Ford Credit, which comes with exclusive benefits. On top of that, we make sure to review and include any potential incentives or specials to secure you the optimal deal.
You can apply for financing online before you visit us so you know exactly what you can afford. You can also keep an eye out for our special deals and incentives, such as cash back, low interest rates, and seasonal promotions, on new and used Ford vehicles for sale in Waco, Texas.
Get Started Today
Finding the right Ford in Waco doesn't have to be stressful. Whether you want a new, used, or Certified Pre-Owned vehicle, Bird Kultgen Ford is stocked with excellent options. If a vehicle in our inventory has caught your eye and you're ready to buy, contact us today to arrange a test-drive.
Conveniently located at 1701 W Loop 340 in Waco, Bird Kultgen Ford is ready to serve all of your automotive needs. Whether you're buying a vehicle or require expert maintenance, we are dedicated to providing unparalleled service and care. Your next Ford is waiting for you.